SLING TV - Who's Bad?
We were tasked to get the Hispanic audience to try the service, but what we came up with made the client realize the potential of rolling it out as a general market campaign.
This was the result of picking the ideal cross-over talent to deliver a market-agnostic concept that portrayed cable companies as ruthless villains. How do you cut the cord? You use a machete.

Creative Director at IPG Mediabrands , New York City
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