SLING TV - Who's Bad?
We were tasked to get the Hispanic audience to try the service, but what we came up with made the client realize the potential of rolling it out as a general market campaign.
This was the result of picking the ideal cross-over talent to deliver a market-agnostic concept that portrayed cable companies as ruthless villains. How do you cut the cord? You use a machete.
Creative Director at IPG Mediabrands , New York City
We were tasked to get the Hispanic audience to try the service, but what we came up with made the client realize the potential of rolling it out as a general market campaign.
This was the result of picking the ideal cross-over talent to deliver a market-agnostic concept that portrayed cable companies as ruthless villains. How do you cut the cord? You use a machete.
Creative Director at IPG Mediabrands , New York City
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