NIKE - Step on It
"Nike Women's Marathon"   Campaign 
We invited women to participate in an all-female marathon by reminding them of what it feels and means to run. I like to think of this as a 'sensorial visual', one that subtly conveyed the sense of tearing up the floor beneath you and a sudden need to sprint.

Creative Director and Art Director at Ideal Minds, Toronto
Illustration hands made and digital process