AIR FRANCE | BRITISH AIRWAYS
OnTOUCH Destination Deal APP
Creative Digital Director & Lead UI/UX Design at GXI, Toronto
OnTOUCH Destination Deal APP
Creative Digital Director & Lead UI/UX Design at GXI, Toronto
![](https://cdn.myportfolio.com/1c7377241edd806ba98b92883830dbcd/03da6790-a15b-4f6e-9334-1265d1567507_rw_1920.jpg?h=cb51ebed5819dbbddc0adf549aec7945)
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iPad & kiosk app
Product and app development
Branding implementation
The app connected travelers with a large product database, featuring exclusive deals in entertainment, restaurants, airline services and transportation, plus a curated news feed.
Branding implementation
The app connected travelers with a large product database, featuring exclusive deals in entertainment, restaurants, airline services and transportation, plus a curated news feed.
Challenges
• 1 out of 20 users only bought one ticket, while 3 out of 10 canceled their purchase in the last page
• Average time learning the app was 20+ minutes
• Users went to 25+ different screens to purchase a single ticket
• 30-55 screens for the purchase of multiple tickets
• 45 clicks minimum to purchase a single ticket
• Need to type in name, email address and phone number
• 63 clicks minimum for the successful purchase of a ticket
• An average of 11 minutes to successfully purchase a single ticket
• No connection between database and the airline
• Printing tickets was necessary for any service
• 1 out of 20 users only bought one ticket, while 3 out of 10 canceled their purchase in the last page
• Average time learning the app was 20+ minutes
• Users went to 25+ different screens to purchase a single ticket
• 30-55 screens for the purchase of multiple tickets
• 45 clicks minimum to purchase a single ticket
• Need to type in name, email address and phone number
• 63 clicks minimum for the successful purchase of a ticket
• An average of 11 minutes to successfully purchase a single ticket
• No connection between database and the airline
• Printing tickets was necessary for any service
Requests
• Reduce clicks by 30%
• Reduce screens by 30%
• Create a more efficient way to capture user data
• Simplify how users receive their proof of purchase
• Reduce clicks by 30%
• Reduce screens by 30%
• Create a more efficient way to capture user data
• Simplify how users receive their proof of purchase
Result
• 96% less clicks
• 99% less screens
• 3 clicks for a successful purchase
• Purchase details and proof of purchase sent via automated email
• Real-time connection to airline databases
• Discounts and promotions triggered for frequent flyers
• QR scanner included in the app loaded user data automatically, purchase charges applied to the same card used to purchase airplane ticket
• 8 out of 10 users completed at least one purchase
The screens below are from a previous version
• 96% less clicks
• 99% less screens
• 3 clicks for a successful purchase
• Purchase details and proof of purchase sent via automated email
• Real-time connection to airline databases
• Discounts and promotions triggered for frequent flyers
• QR scanner included in the app loaded user data automatically, purchase charges applied to the same card used to purchase airplane ticket
• 8 out of 10 users completed at least one purchase
The screens below are from a previous version
![](https://cdn.myportfolio.com/1c7377241edd806ba98b92883830dbcd/1b1f0ca3-402b-4d47-a276-957054d08b6d_rw_1920.jpg?h=1c3792c87a08b58e7be5651db76bcc7a)